Building a Personal Brand 

All individuals completing this programme will have the ability to:

• Understand the power of branding;
• Understand oneself as a brand ambassador;
• Explore components of a brand and apply this to one’s personal brand;
• Develop a brand proposition;
• Explore behaviours required to build a brand and the relationship between brand and culture;
• Explore one’s relationship to politics and power and gain skills to deal with these;
• Gain skills for effective networking; and
• Gain feedback on one’s personal brand and develop an action plan for improvement.