Execution Effectiveness 

Many great strategies are not effectively realised in spite of the amount of effort that goes into them. The importance of a strategy’s vital link to execution cannot, therefore, be underestimated.

Execution Effectiveness is specifically designed to identify the variables that need to be understood and mastered in order to address performance gaps.

These gaps which exist between creating and executing a strategy are known as  knowledge-execution and execution-outcome gaps. The former occurs when the execution does not match the intellectual property, while the latter occurs when people execute but do not achieve the desired result. By focusing on these gaps, Execution Effectiveness improves the quality and frequency of the execution specific to the context in which your team is directly measured.

Crucial to the success or failure of every strategy, system, individual or business, is the skill required to convert technical know-how into execution and outcome. Each role involves processes that must be driven in order to achieve the desired outcome. To that end, Execution Effectiveness also carefully considers the individual, the role, the business model, the strategic objective and the environment.

As drive is fundamental to execution, Execution Effectiveness uses it as a key indicator, measuring what causes it to increase or decrease. Another key variable is conversion, which with tactical execution is specific to the execution-outcome gap.

As many businesses can attest, it is only when people’s skills are consciously executed that the business strategy can be successfully realised.

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